Quarterlife

YouTube’s Big Live Debut: Pretty Small | Peter Kafka | MediaMemo ...

Source: mediamemo.allthingsd.com

A poorly performing show on network TV, by comparison, draws millions of viewers: Recall that GE’s NBC (GE) cancelled “Quarterlife”, the soap opera that started out on MySpace, after it drew an audience of 3.1 million in its debut. ...

Published Sun, Nov 23

Where You Goin' With That Pre-Roll?

Source: blogs.mediapost.com

 NY - Nov 4, 2008 Today we're looking for the next MySpace, Facebook or Youtube, the next Quarterlife or the next "In the Motherhood" (for my brothers at Mindshare). ...

Published Tue, Nov 4

Quarterlife Café » Politicians are our (Facebook) friends, too

Source: Quarterlife Café

The Obama campaign, in particular, has capitalized on the use of mediums like Facebook and MySpace, and has even set up its own social networking site (MyBarackObama.com). But the McCain campaign is not far behind. ...

Published Mon, Nov 3

TV on the Web: What Works and What Doesn’t

Source: fastcompany.com

 - Oct 20, 2008 The teen-targeted drama "aired" in 36 eight-minute spots on MySpace and on a Quarterlife Web site. DID IT WORK? Well-received on the Web, ...

Published Mon, Oct 20

NBC Aligning Brands With A-list Talent -- Online

Source: Commercial Alert

Of course, getting consumers to tune in to a new show somewhere other than their TV sets is still a nascent concept, and one that failed miserably when NBC tried reversing the model by bringing MySpace TV’s “Quarterlife” to NBC prime ...

Published Thu, Oct 9

TV's future stars will come from the web

Source: Ce

It is the latest of a growing number of Generation Web soaps - cue in MySpace's Quarterlife and Endemol's The Gap Year, for a start - as the net becomes a medium for television. If kids won't go to the television set then television ...

Published Mon, Oct 6

Internet Television

Source: The Serial Detective

Highly publicized series Quarterlife from Marshall Herskovitz debuted to big numbers for its pilot webisode, but steadily lost viewers as the weeks went on and was not profitable. In the second half of the season, the only times it ...

Published Wed, Oct 1

QUARTERLIFE

Source: Cinefist Theater

keynote and case study by Marshall Herskovitz.

Published Mon, Sep 22